Paying attention to MacDonald all over the world, there are 30,000 stores in 119 countries. MacDonald is one of the biggest companies in the world. This spread of MacDonald is a kind of globalization.
MacDonald has lots of stores all over the world. The main reason of spreading internationally is the flexibility of MacDonald. MacDonald first opened the store in the U.S.A in 1940. It has been spreading gradually to other countries, and changes the styles adopting each country. MacDonald can change the menu and appearance adopting each country. each country has each character.
To get many customers all over the world, we have to focus on culture difference. Advertisement, menu, and catchcopies might be different from each country like pictures above. We have to know about culture or nationality of the countries and adopt them.
Flexibility is one of the main reasons of sucess of MacDonalds in the world.
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